San Carlo
The iconic San Carlo taste
conquers US and EU markets
Scenario
San Carlo brings its unmistakable taste to US and Germany, promoting its premium products via Eataly and Bella Italia retailers . The target audience consists of lovers of Italian food and premium savory snacks.
Challenge
Generating awareness and driving highly qualified traffic to partner e-commerce and physical stores, while optimizing the budget and making the brand stand out in a highly competitive foreign market.
Idea
Leverage cross-channel synergy: Meta Ads to maximize engagement on new products and Google Display to feed the upper funnel. A data-driven approach utilizing continuous A/B testing on creative assets.
Channel synergy
We combined the advantages of both platforms: Google Display’s broad reach and Meta’s high engagement. The result: +6.5M impressions and +50k clicks in less than a year. Drive-to-Store campaigns exceeded expectations (peak CTR 4.43%).
Never without creativity
The advertising project is the natural continuation of the brand’s social media management, with a focus on Instagram and a strong focus on creativity, thanks to dedicated shootings and a colorful and engaging restyle.
Innovate the Future with us.
Innovate the Future with us.
Let's Talk
Let's Talk
